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Guest blogging is an underutilized yet fantastic way of building links to your new website. With this method, you write a guest post for an authoritative blog in your industry (or an adjacent one) to showcase your expertise. With each guest post linking back to your website at least once, you’ll be able to direct traffic from a reputable source back to your new website. Whether you’re a new business or you’re in marketing, you might find it difficult to secure a guest posting spot on certain websites through no fault of your own. Given that writing guest posts for other publications used to be a massively popular SEO tactic, many websites either carefully vet who guest blogs for them or they don’t accept submissions at all. The key thing to remember with guest blogging is that it’s less about SEO and more about building relationships, both with the publisher and with your audience. If you can build a relationship with a publisher and regularly contribute new content, it won’t just drive traffic to your website, but it’ll also help you to build contacts within your industry. 3. Content marketing Content marketing is a great way to promote your website because it both improves your SEO and generates content that your audience will find useful. A common misconception is that to do content marketing, you need to blog, but that’s not necessarily true. While blogs are the tried-and-true content marketing avenue, you can produce videos, create a podcast, or even start a newsletter around something related to your work. And once your website is live, you can integrate email signups into the web design so that new visitors can get updates about your business. For example, you can easily integrate Mailchimp’s email marketing automation into your Webflow design with no HTML embeds or added scripts.
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